Design & Construction

Backyards That Book: Outdoor Spaces That Drive Higher Occupancy

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Couple enjoying a cozy barbecue by a fire with glowing string lights, creating a warm, romantic evening.

If you’re leaving your short-term rental’s outdoor space as “just a patio,” you’re leaving money on the table — and probably falling behind competitors.

Today’s travelers don’t just want a place to sleep. They want a vibe.
A mini escape.
A reason to book your home instead of the one down the street.

And in many markets — especially here in Northeast Florida — the backyard is your secret weapon.

This guide walks you through:

  • How to turn any outdoor space into a booking magnet
  • Which upgrades actually increase nightly rate or stay length
  • Budget-friendly enhancements that boost photo appeal
  • Real STR examples and design tips from high-performing properties

Let’s get you more bookings, better reviews, and that “this place is perfect” comment — starting in your own backyard.

💡 Why the Backyard Matters for STR Performance

It’s simple: people don’t travel to sit inside.

Especially in vacation markets, guests want:

  • A space to gather and hang out
  • A reason to stay in instead of dining out
  • Lifestyle-driven experiences (fire pits, pools, cocktails under lights)

Here’s what a killer outdoor space can impact:

  • Higher occupancy: guests filter by patios, grills, fire pits, etc.
  • Increased average daily rate (ADR): homes with hot tubs or outdoor dining can charge +15–30% more.
  • Longer stays: outdoor zones increase time guests want to spend onsite.

📈 STRs with outdoor living areas averaged 20–30% more revenue annually in Florida coastal markets in 2024 (source: AirDNA + Deal Room network)

🪴 Outdoor Features with the Highest ROI

Here’s what books better — broken down by value:

🔥 1. Fire Pit + String Lights (The Outdoor Hero Combo)

  • Total cost: $500–$2,000
  • ROI: High — creates a vibe, photographs well, and works year-round

Add:
✔ Adirondack chairs
✔ Gravel or paver base
✔ Firewood starter kit or propane
✔ Edison string lights on poles or pergola

💦 2. Pool or Hot Tub

  • Cost: $5K–$75K (varies wildly)
  • ROI: Extremely high in warm-weather markets

Notes:

  • Hot tubs book well even in homes without pools
  • Market to families, bachelorette groups, or couples
  • Maintenance must be consistent — or it kills reviews

🍽️ 3. Outdoor Dining or Lounge Zone

  • Cost: $1,000–$4,000
  • ROI: Medium–High depending on size and setting

Look for:
✔ Weatherproof table that seats your guest count
✔ Cushioned lounge seating
✔ Umbrella or shade structure

💡 Tip: Add a simple bar cart, outdoor rug, or faux plant to take it from “meh” to “magazine.”

🧑‍🍳 4. Grill Station

  • Cost: $300–$1,500
  • ROI: Medium — depends on your audience (family markets especially)

Must-haves:
✔ Propane or charcoal grill (with extras provided)
✔ Grill tools
✔ Clear signage for safety + use

🪄 “Wow Moment” Backyard Add-Ons (Small Cost, Big Impact)

  • Hanging chair or hammock
  • Outdoor shower
  • Mural wall or painted fence for IG shots
  • Swing set (if kid/family-focused)
  • Bistro string lighting
  • Outdoor games: cornhole, giant Jenga, spikeball
  • Artificial turf + yard games area

These photograph beautifully and give guests reasons to choose you.

📸 Design Your Backyard for the Camera First

The guest might be reading your description…
But the booking happens because of the photos.

Backyards that book follow these principles:

  • Defined zones: dining, lounging, fire pit, etc.
  • Eye-level furniture layout that photographs symmetrically
  • Evening shots with lighting on and fire pit lit
  • Styled vignettes: throw blanket, drink tray, string lights on = emotion sells

🔗 Want a guide to staging for STR photos? Download our free Photo Checklist

🔧 Budget-Friendly Backyard Setup Plan

Feature Budget Range
Fire Pit Setup $500–$1,200
Dining Table + Seating $800–$2,500
String Lights $75–$200
Outdoor Rug $100–$250
Hammock/Swing Chair $150–$400
Cornhole/Game Set $100–$200
Planters + Greenery $200–$500
TOTAL: $2,000–$5,000 for a complete guest-ready space

📈 Add-on value: These upgrades can boost your ADR by $40–$100/night in the right markets.

🧠 Know Your Guest — Then Design for Them

Before you design anything, ask:
Who is this backyard for?

  • Family guests? Add kid-safe zones, lawn games, shaded dining
  • Bachelorette groups? Add stylish seating, Instagrammable setups
  • Remote workers or couples? Quiet coffee nooks, hot tubs, lounge areas
  • Surfers/adventurers? Outdoor showers, gear hooks, beach storage

The best STRs lean into their vibe — they don’t try to be everything for everyone.

🧰 Maintenance Tips for High-Functioning Outdoor Spaces

Great outdoor spaces only work if they stay clean, safe, and photo-ready.

Weekly:

✔ Clean seating areas + check for spider webs/dirt

✔ Test string lights + bulbs

✔ Confirm grill is clean and propane filled

✔ Restock fire pit supplies

Monthly:

✔ Refresh landscaping

✔ Deep-clean patio and power wash if needed

✔ Check for broken furniture or damaged items

💡 Pro tip: Have your cleaners or inspectors send a weekly outdoor photo to your team for quality control.

✅ STR Backyard Setup Checklist

✔ Comfortable seating for your guest count

✔ Lighting (solar, string, or sconces)

✔ One entertainment element (fire pit, games, hammock)

✔ Grill + utensils

✔ Outdoor rug, throw pillows, styled accents

✔ Clear instructions in your house manual (esp. for hot tubs + fire use)

✔ Photos that sell the vibe

🏁 Final Thoughts: Turn Your Yard Into a Moneymaker

You don’t need acreage or a pool to win bookings.

You need:

  • A styled space
  • Some string lights
  • Furniture that invites guests to stay
  • And a few thoughtful touches that make people go, “This is the one.”

When your backyard becomes part of the vacation experience, not just the backdrop — you’ll see the bookings follow.

Want Help Designing Your STR’s Outdoor Space?

We help investors:

  • Plan backyard upgrades based on ROI
  • Design + furnish outdoor spaces that photograph and perform
  • Connect with vetted local landscapers and install teams

👉 Get the Backyard STR Design Guide
👉 Book a consult with Joseph Ellen Designs

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