


Renovating a short-term rental is one of the most exciting — and risky — parts of the investment journey. It’s where you can create value, elevate guest experience, and separate your property from the competition… or burn through your budget on things that won’t move the needle.
This guide is built to help you prioritize high-impact renovations, avoid common money pits, and make every dollar count toward boosting your nightly rate and occupancy.
💸 The STR Renovation Mindset: It’s Not About You
One of the biggest mistakes new investors make? Renovating the home as if they’re living in it.
You’re not designing for your taste — you’re designing for guests. Your goal is to maximize the “scroll appeal” of your listing, eliminate friction during a stay, and create a space that photographs beautifully.
Before you start demo day, get crystal clear on three things:
- What’s your target nightly rate?
- What’s your ideal guest profile?
- What local competition are you up against?
Now, let’s dive into where to splurge and where to save.
🛋️ What to Spend On (A.K.A. ROI All-Stars)
These are the renovations and upgrades that consistently yield a strong return in most STR markets.
1. Kitchens (But Not a Full Gut!)
- Replace outdated lighting and add pendant fixtures
- Paint cabinets or add new hardware
- Upgrade the faucet and add a deep sink
- Add open shelving or coffee bar setup
- Focus on function over finish — guests don’t need marble countertops, but they love a clean, well-lit kitchen
💡 ROI Tip: Most guests don’t cook extensively. Make it pretty and photo-worthy, not chef-level.
2. Bathrooms
- New mirror + modern light fixture = Instant refresh
- Regrout tile or add peel-and-stick backsplash
- Swap out old vanities for floating or modern pieces
- Rainfall showerhead and plush towels make a huge difference
💡 ROI Tip: A $300–$500 bathroom facelift can earn you 20–30% higher perceived value in photos.
3. Outdoor Space
Outdoor areas are booking boosters, especially in drive-to or vacation destinations.
Top ROI features:
- String lights (warm white — always)
- Adirondack chairs + firepit or chiminea
- Outdoor dining setup with umbrella or pergola
- Hot tub (in colder climates or romantic destinations)
- Cornhole, bocce ball, or putting green
💡 ROI Tip: Listings with well-lit outdoor spaces earn more weekend and last-minute bookings.
4. Paint & Lighting
Paint is the cheapest high-ROI upgrade.
- Choose a light, neutral base (white, greige, soft gray)
- Add accent walls with texture (board & batten, wallpaper, wood slats)
- Swap builder-grade lights for statement pendants or sconces
- Add dimmers or smart bulbs in main areas
💡 ROI Tip: Guests perceive better lighting as “cleaner” and “higher-end.”
5. Flooring
Durable, easy-to-clean flooring prevents complaints and saves cleaning time.
- Luxury vinyl plank (LVP) is the gold standard for STRs
- Avoid carpet unless you’re in a ski or mountain market (and even then, tread carefully)
- Tile works well in coastal or warm climates
💡 ROI Tip: LVP + area rugs = durable, stylish, and cleaner-friendly combo.
🚫 What to Skip (Or Defer)
Some upgrades may feel important but don’t justify their cost in STRs. Here’s what you can skip or delay unless it’s critical.
1. High-End Appliances
- Guests don’t need a $3,000 range
- Many never use the oven
- Choose mid-range, stainless steel appliances with warranties
💸 Savings Tip: Scratch-and-dent or bundle deals = lower cost, same appeal
2. Over-customization
- Fancy tile inlays, built-in shelving, or expensive millwork = $$ with minimal STR payoff
- Guests won’t notice your $900 towel warmer, we promise
👎 Risk: The more customized, the harder (and pricier) it is to maintain or replace
3. Smart Home Overkill
- Do use: Smart locks, thermostats, noise monitors, and maybe a Ring camera
- Don’t use: Complicated AV systems or app-only lighting setups
💡 Simplicity wins — if a guest can’t figure it out in 30 seconds, it’s a support ticket waiting to happen
4. Luxury Materials in High-Wear Zones
- Skip marble counters, real wood floors, or high-end fabric sofas
- These wear quickly, stain easily, and cost more to maintain
💸 Better Alternatives: Quartz, LVP, performance fabrics, and faux leathers
🧮 Sample Budget Breakdown (For a Cosmetic STR Rehab)
Category | Budget Range | Notes |
Paint + Lighting | $3,000–$5,000 | Big impact, budget-friendly |
Kitchen Refresh | $5,000–$10,000 | Cabinet paint, lighting, counters |
Bathroom Updates | $2,000–$5,000 | Light fixtures, vanities, mirrors |
Flooring (LVP) | $4,000–$8,000 | Depends on size and layout |
Outdoor Space | $3,000–$7,000 | Firepit, dining set, landscaping |
Furniture + Decor | $8,000–$15,000 | Mid-market, STR-optimized brands |
Smart Tech | $1,000–$2,500 | Lock, thermostat, Wi-Fi, cameras |
Total Cosmetic Rehab: $26,000–$52,500
Expected ADR Increase: +15%–30%, depending on market and design
📷 Before You Wrap Renovations…
Don’t forget your photo plan! After the work is done, take the time to:
- Hire a professional real estate photographer
- Stage the home (use throw pillows, plants, books, baskets)
- Shoot at golden hour
- Capture every angle, including drone or exterior shots
- Upload photos in the order of experience (entrance → living → bedrooms → outdoor)
📌 Pro tip: Add captions to photos on Airbnb. Guide guests through your home visually.
🧠 Final Thoughts
Renovating a short-term rental doesn’t mean gutting everything or going full HGTV. It means being strategic, focusing on what matters most to guests, and building a space that books itself with scroll-stopping visuals and thoughtful upgrades.
So before you spend $30K on a kitchen gut or a marble bathroom, ask:
Will this drive more bookings or better reviews?
If not, save that money — and reinvest it in features that will.

DealRoom Team
Deal Room is your trusted source for smart, actionable insights in rental property investment and management. From financing and tax strategies to design and operations, we help landlords and investors make confident, informed decisions.
Dive Deeper
- Material Choices & Finishes✍️ Written by Melody Pokrzywinski, Lead Designer at Joseph Ellen Designs Hey! I’m Melody — and I’ve designed hundreds of vacation rentals across Florida....August 9, 20252 minutes
- Material Choices & Finishes
Furniture, Fixtures & Finishes: Our Complete STR Setup Checklist
Designing a short-term rental (STR) isn’t just about pretty photos — it’s about building a guest-ready, revenue-generating machine. And the difference between a 5-star...August 9, 20255 minutes - Material Choices & Finishes
STR Renovation Guide: What to Spend On (and What to Skip) for Max ROI
When it comes to short-term rentals (STRs), not all renovations are created equal. Sure, you could drop $80K turning your beach house into a...August 9, 20255 minutes