Design isn’t just about making a property look good in photos — it’s about turning “just another listing” into the one guests fight over. That’s why Deal Room partners with Joseph Ellen Designs, our go-to design team for every property that comes through the door. With nearly 200 completed projects and 3-5 full transformations a month, they’ve turned “make it pretty” into a science.
Their process is built specifically for vacation rentals: market-driven design concepts that stand out the second someone starts scrolling, budget-smart furnishing plans that hold up to guest wear and tear (and your ROI), plus professional staging and photography that actually gets clicks turned into bookings. Because they’re hosts turned designers, every choice gets filtered through one question — will this drive five-star reviews and repeat stays? — not just “does this look nice on a mood board.”
For Deal Room investors, that means no scrambling to find a designer, negotiate scope, or hope they understand short-term rentals. Joseph Ellen Designs is already dialed into exactly what performs in Northeast Florida’s market — so your property doesn’t just get furnished, it gets engineered to book.
Reports expansion of VRDS into West Coast markets, signaling growing demand for professional STR-focused design education.
DesignNewsNow previews the 2025 High Point "Summer Escape" Summit, focused on ROI-driven vacation rental design and guest expectations.
Wall Street Journal reveals high-end hosts adding amenities like golf simulators and luxury kitchens to command premium rates.
FT covers the growing trend of immersive holiday rentals in the UK market—emphasizing local storytelling, custom decor, and guest emotion.
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